User testing for product optimisation

Make your apps truly user-centric by optimising the user experience based on the feedback from real users.

Partners who trust us

Build better products with users’ feedback

Smooth user experience is what tells apart great products from the rest and this doesn’t happen by chance. It’s the result of a planned effort aimed at understanding the user and how they’re interacting with the product and then iterating based on these insights. One of the methods we like to use is checking in with the users and gaining feedback through user testing. This allows us to determine whether there are any friction or pain points on the user’s journey so that we can improve the product or feature or build a new product informed by the test results.

Advantages of user testing

Understand the users

Understand how users are using the product and gain valuable insights into their behaviours and thoughts.

Improve user satisfaction

By fixing usability issues, you can improve the overall user experience, leading to higher user satisfaction and engagement.

Increase efficiency

A product that is easy to use and navigate can help users complete tasks more efficiently and effectively.

Reduce development costs

Identify usability problems early so that necessary changes can be made before implementation, saving time and money in the long run.

Optimise existing product

Understand what may be causing friction or usability problems and implement changes to improve and optimise the user experience.

Validate a concept

Test a new product or feature idea with real users before investing money and resources to ensure it resonates with your target group.

How does it work?

The following steps may precede the creation of an interactive prototype.

Goals and objectives of the user test need to be defined as the first step.
Next, we recruit participants matching your target user group.
Then we conduct the user test, during which the participants are asked to perform specific tasks while using the product.
Once the testing phase is completed, we collect and analyse the data to identify the issues and areas for improvement.

Explory

Explory GmbH

Explory offers immersive audio tours that provide hidden stories, historical details and local insights. Explory already offers more audio tours in Berlin than any other audio guide app.

Bmobile 3.0

BOMAG GmbH

Huge machines on small screens. Development of the Bmobile sales app for the BOMAG Group, a leading manufacturer of construction machinery.

Sales

rbb24

Rundfunk Berlin-Brandenburg

The Berlin-Brandenburg news app scores a 4.6-star rating on the App Store, making it one of Germany's top news apps.

Media

Facharzt Training

Springer Medizin Verlag

Interactive access to specialised medical knowledge. The Specialist Training App optimally prepares future specialists for their exams.

E-Learning

immocloud

Immocloud GmbH

Simple and paperless property management via app. Immocloud is the smart solution for digital property management.

Dashboard

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Kieback&Peter GmbH & Co. KG

Sustainable buildings can be made possible with the help of smart technology. Our IoT platform empowers clients to optimize building sustainability through data analysis.

Dashboard

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We look forward to your project!

Would you like to open up new digital worlds with your company or organization? Send us a message or give us a call! We will get back to you within a few hours.