UX/UI design as a factor for success
Optimise the user experience of your product through meaningful UX and UI design by Hybrid Heroes.
UX (user experience) and UI (user interface) design help ensure that your app is intuitive, user-friendly and visually appealing. They ensure that the needs and goals of your users are at the centre and that interaction is smooth. Good UX/UI design increases user satisfaction and leads to a higher usage rate and loyalty towards your app.
Good UX and UI design contributes to the success of your app and makes it easier for users to find and use the features they want. Furthermore, an appealing design can help to strengthen your brand image and make your app stand out from the crowd.
UX DesignWe incorporate functionality, interaction, navigation and aesthetics into the design of your app and take into account the needs, goals and expectations of your users to ensure a positive user experience.
UI DesignFor the visual design, we support you in creating an intuitive user interface. Together we define colours, typography, icons and the layout to create an attractive overall image that fits your brand.
Information ArchitectureAt the beginning, we structure and hierarchise the information of your future app to create an easy navigation and a comprehensible experience for your users.
PrototypingWith our prototypes, you can experience and test your app before it is implemented. This helps visualise concepts, gather feedback and make decisions.
User-TestingTogether with real users, we collect feedback and reveal problems in order to gradually improve your app or test new functions with a prototype.
Design SystemWe create and maintain your design system to ensure a consistent design and development of your app. This ensures a consistent visual appearance and facilitates the development process.
Advantages of a consistent UX/UI design
- Better usability: A good UX and UI design improves usability by simplifying navigation and interaction with the app and enabling easy and intuitive operation.
- Increasing conversion rate: A responsive design can help users stay in the app longer and return to important features more often, which in turn can increase conversion rate.
- Stärkung der Markenidentität: Ein gut gestaltetes UX und UI Design kann auch dazu beitragen, die Markenidentität zu stärken und die App von anderen abzuheben
- Reduce bounce rates: A user-friendly app with an attractive design can help to motivate users to engage with your app and return regularly.
- Increasing customer satisfaction: Good UX and UI design helps to increase customer satisfaction by improving the user experience and meeting the needs and expectations of users.
The news app for Berlin and Brandenburg. rbb24 is the high-reach news app of Rundfunk Berlin-Brandenburg. Our team has been managing the app since 2017 and most recently carried out a complete relaunch. After an intensive consulting and conception phase, a new UX and UI design was developed and implemented with React Native as the development framework. With an App Store rating of 4.6, rbb24 is now one of the leading German news apps.
Huge machines on small screens. The BOMAG Group is an absolute champion in the field of construction machinery manufacturing. We have developed the BMobile app for international sales, which is used both in the office and in the field as well as by sales partners all over the world. In addition to the machine catalogue with all product details, it includes a news section and many helpful features for sales such as document dispatch, offline use, favourites and watchlists.
Interactive access to medical expertise. Springer Medizin Verlag stands for up-to-date, comprehensive and reliable specialist knowledge for all medical disciplines. We support the publisher's ambitious digitisation strategy in several projects. With the Facharzt-Training app, for example, prospective specialists can prepare for their exams. The app also includes encyclopaedias on relevant medical cases and topics.
Professional psychological care on the move. Together with the Freie Universität Berlin, the Swiss Red Cross and other practice partners, we have developed a platform for e-mental health projects. The platform includes a mobile app for iOS and Android and a web-based application for users. Study managers can monitor studies and create content with the help of an administration interface and a content management system. The platform is currently being used in several research projects to evaluate the effectiveness of low-threshold psychological interventions.
Sustainable buildings thanks to smart technology. Brix2bytes is an intuitive and powerful IoT platform that helps clients optimise and increase the sustainability of their buildings in a cost-efficient, data-driven and automatic way. Since the launch of the platform, Hybrid Heroes has been advising on UX and UI design, designing the entire visual interface and managing the complex design system.
Innovative learning through direct feedback. The traditional company PHYWE has been a pioneer in the field of digital teaching and learning aids for years. For science teaching, the company develops numerous different sensors that can be connected and read out via Bluetooth or USB with the measureAPP developed by us. Our cross-platform approach provides teachers and students with a unique learning experience whether they use iOS, Android or Windows devices.
Simple and paperless property management via app. Immocloud is the smart solution for digital property management. For the start-up, we developed the Immocloud Dashboard app for iOS and Android, which serves landlords as a companion app to the comprehensive web application.
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