User testing for product optimisation
Make your apps truly user-centric by optimising the user experience based on the feedback from real users.
Partners who trust us
Build better products with users’ feedback
Smooth user experience is what tells apart great products from the rest and this doesn’t happen by chance. It’s the result of a planned effort aimed at understanding the user and how they’re interacting with the product and then iterating based on these insights. One of the methods we like to use is checking in with the users and gaining feedback through user testing. This allows us to determine whether there are any friction or pain points on the user’s journey so that we can improve the product or feature or build a new product informed by the test results.
Advantages of user testing
Understand the users
Understand how users are using the product and gain valuable insights into their behaviours and thoughts.
Improve user satisfaction
By fixing usability issues, you can improve the overall user experience, leading to higher user satisfaction and engagement.
Increase efficiency
A product that is easy to use and navigate can help users complete tasks more efficiently and effectively.
Reduce development costs
Identify usability problems early so that necessary changes can be made before implementation, saving time and money in the long run.
Optimise existing product
Understand what may be causing friction or usability problems and implement changes to improve and optimise the user experience.
Validate a concept
Test a new product or feature idea with real users before investing money and resources to ensure it resonates with your target group.How does it work?
The following steps may precede the creation of an interactive prototype.
- First the goals and objectives of the user test need to be defined.
- Next we recruit participants matching your target user group.
- Then we’ conduct the user test, during which the participants are asked to perform specific tasks while using the product.
- Once the testing phase is completed, we collect and analyse the data to identify the issues and areas for improvement.
xRBB
The news app for Berlin and Brandenburg. rbb24 is the high-reach news app of Rundfunk Berlin-Brandenburg. Our team has been managing the app since 2017 and most recently carried out a complete relaunch. After an intensive consulting and conception phase, a new UX and UI design was developed and implemented with React Native as the development framework. With an App Store rating of 4.6, rbb24 is now one of the leading German news apps.
Huge machines on small screens. The BOMAG Group is an absolute champion in the field of construction machinery manufacturing. We have developed the BMobile app for international sales, which is used both in the office and in the field as well as by sales partners all over the world. In addition to the machine catalogue with all product details, it includes a news section and many helpful features for sales such as document dispatch, offline use, favourites and watchlists.
Interactive access to medical expertise. Springer Medizin Verlag stands for up-to-date, comprehensive and reliable specialist knowledge for all medical disciplines. We support the publisher's ambitious digitisation strategy in several projects. With the Facharzt-Training app, for example, prospective specialists can prepare for their exams. The app also includes encyclopaedias on relevant medical cases and topics.
Professional psychological care on the move. Together with the Freie Universität Berlin, the Swiss Red Cross and other practice partners, we have developed a platform for e-mental health projects. The platform includes a mobile app for iOS and Android and a web-based application for users. Study managers can monitor studies and create content with the help of an administration interface and a content management system. The platform is currently being used in several research projects to evaluate the effectiveness of low-threshold psychological interventions.
Sustainable buildings thanks to smart technology. Brix2bytes is an intuitive and powerful IoT platform that helps clients optimise and increase the sustainability of their buildings in a cost-efficient, data-driven and automatic way. Since the launch of the platform, Hybrid Heroes has been advising on UX and UI design, designing the entire visual interface and managing the complex design system.
Innovative learning through direct feedback. The traditional company PHYWE has been a pioneer in the field of digital teaching and learning aids for years. For science teaching, the company develops numerous different sensors that can be connected and read out via Bluetooth or USB with the measureAPP developed by us. Our cross-platform approach provides teachers and students with a unique learning experience whether they use iOS, Android or Windows devices.
Simple and paperless property management via app. Immocloud is the smart solution for digital property management. For the start-up, we developed the Immocloud Dashboard app for iOS and Android, which serves landlords as a companion app to the comprehensive web application.
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