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Finlyfree GmbH
Finlyfree – The First Understandable Step Out of Over-Indebtedness
No login and no hurdles: an AI-powered app turns paper chaos into a clear overview, making the first step out of over-indebtedness easier. That is exactly what we made possible for our client Finlyfree.
Challenge
Around six million people in Germany are considered over-indebted, yet only about 10% make use of debt counselling. At the same time, counselling services such as Malteser or the German Red Cross are increasingly reaching their capacity limits. For many of those affected, however, the challenge begins even earlier: understanding, sorting and keeping track of invoices, reminders and debt collection letters. Language barriers and the high mental strain of over-indebtedness make this first step even more difficult.
This is exactly where Finlyfree comes in: the first step in the counselling process should be automated and made as accessible as possible. The goal was a low-threshold digital entry point that gives those affected orientation while relieving counselling services.
Solution
The app was developed in four successive phases. The starting point was the creation of an initial AI pipeline to validate early on whether invoices, reminders and debt collection letters could be reliably read and extracted into structured data. Different methods and models were applied to determine the technically and economically best solution.
An interactive prototype was then created based on the concept and the corporate identity. After the AI pipeline and the user concept had been successfully validated, the app was fully implemented, the AI-supported document analysis was refined, and a backend system was developed that makes processes and data traceable and offers a lightweight interface for debt counselling services.
On the technology side, we deliberately opted for an open VLM (vision language model) approach rather than a complex pipeline defined at an early stage. This allowed us to iterate quickly, improve results in a targeted way and avoid unnecessary over-engineering. Defined test cases served as regression protection with every adjustment.
Impact
With Finlyfree, an idea has become a low-threshold digital support service that meets people in financial overload exactly where the hurdle is often greatest: at the first step. Without a login and without complicated setup, letters can simply be photographed, automatically captured and clearly structured. The custom-developed AI pipeline forms the technological foundation for this and reliably delivers the relevant information from the documents. This turns a confusing pile of paper into a clear overview, and being overwhelmed into a concrete next step on the path to becoming debt-free.
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We look forward to your project!
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