Leasing comparison on Bild.de – thousands of offers from all over Germany

The challenge was to work with LeasingMarkt.de and Axel Springer Verlag to develop an independent leasing comparison site at bild.de/leasing that combines editorial content with an interactive vehicle search function. The goal was to use BILD's reach to attract new users to the LeasingMarkt.de platform while providing a technically high-performance, SEO-optimized, and mobile-optimized solution.

Hybrid Heroes developed a modern web architecture consisting of two core modules: a React-based leasing widget that communicates directly with the LeasingMarkt database via an API, and a Next.js-based SEO page that is automatically integrated into the BILD.de layout. Content and page structures are controlled via a headless content API, allowing LeasingMarkt to maintain and expand the site independently. Automated hosting and deployment, monitoring with Sentry, and a component-based architecture have created a scalable, secure, and maintenance-friendly solution that seamlessly combines editorial content and offers, enabling fast, intuitive access to leasing offers.