Jan Michael Gerwin
Founder and CEO of Hybrid Heroes in Berlin. He helps companies build apps and digital products and use AI with measurable value.
About Jan
In 2015, Jan Michael Gerwin founded Hybrid Heroes together with Christian Justus, a Berlin agency for app development and AI integration. As CEO, he is responsible for consulting, sales and business development and guides companies from the first product idea to the finished app.
He sees himself as a product thinker. Instead of chasing technology trends, he first asks where artificial intelligence creates real value for users, and then builds the solution with his team.
His interest in new media began during his studies of media and communication science in Ilmenau and Stockholm. In 2011, this led to his book on podcasts, then a young medium. Today he organizes APP VISION, a conference for the app industry in Berlin, and publishes its monthly newsletter.
Talks
October 2026, GenAI Berlin 2026: The Photo Is the Prompt: Closing the GenAI Adoption Gap Where It Matters Most.
January 2026, APP VISION 26: The future of app development. Devices, tools and trends 2026. Watch video (German)
January 2026, APP VISION 26: Panel “State of XR: Trends and Use Cases” with Matthias Hamann, CEO of The Spatial Studio. Watch video (German)
January 2025, APP VISION 25: Next Gen Apps. How apps will evolve in 2025. Watch video (German)
January 2024, APP VISION 24: The future of apps. Trends for 2024, together with Benjamin Lämmle. Read summary (German)
Startup Camp Berlin: Speaker as founder of Hybrid Heroes
Publications and Press
Hybrid Heroes Blog: Articles on app development, Apple and Android, AI integration and app marketing. All articles
APP VISION Newsletter: Publisher of the monthly newsletter with curated industry knowledge from the app economy. Go to newsletter
IT-ZOOM: Interview “Hybride Apps der neuen Generation” (Hybrid apps of the new generation) on hybrid app development, frameworks and how they compare to native apps. Read interview (German)
Master’s thesis, Stockholm University, 2011: The “Virtual Coffeehouses”? Social Networking Sites and the Public Sphere. An Empirical Analysis
Book, 2011: Was sind Podcasts? (What are podcasts?) Merkmale, Inhalte und Funktionen des neuen Mediums. Eine systematisierende Inhaltsanalyse. VDM Verlag Dr. Müller, 84 pages, ISBN 978-3-639-34786-9 View on Amazon
Career
Since 2015: Founder and CEO of Hybrid Heroes, app development and AI integration, Berlin
Previously: Senior Product Manager at reBuy.de, responsible for mobile product management and mobile strategy, before that further roles in digital product management
Until 2011: Studies in media and communication science at Technische Universität Ilmenau and Stockholm University, Master’s degree in Stockholm